And consumers rely on these reviews in order to discover businesses and brands that provide the best customer experience.
By Elizabeth Segran long Read There are, truly, only two types of people in the world: Are they more altruistic than I am? Are they more concerned with good service and high-quality food? Do they have more time on their hands?
It was with those questions in mind that I set out to examine the inner workings of the Yelp community.
I quickly discovered that many people find reviewing an incredibly satisfying creative endeavor. The most prolific Yelp reviewers, in fact, treat their write-ups as a kind of art form, and approach them with care and pride.
So, the 26, reviews that are posted on Yelp every minute can be arguably seen as a large-scale art project, not just a practical tool in modern life. They enjoy the feeling that they are an author, that their voice matters and that they are being clever in their style. For instance, since film appreciation is so subjective, Netflix reviews often reflect individual tastes of the writer, while Amazon reviewers tends to focus on providing an objective evaluation of products.
That presupposes that reviewers are taking a specific kind of position as a writer: When I spoke to active Yelp reviewers, I found that creativity figures into the reviewing process in many ways. For some, developing a unique perspective and translating an experience into words is a rare opportunity for self-expression.
This is the case for Albert Wong, a year-old software engineer who lives in Los Angeles. He has spent most of his life studiously avoiding anything resembling writing, focusing instead on math and science classes that would pave the path to a career in technology.
But aroundWong felt like his life was missing something. He points out that he is a native English speaker, who was born and raised in the United States, but he found Yelp to be the perfect platform to play with language in new ways.
Wong is now a prolific writer of reviews. At the time of publication, he had posted 1, reviews on Yelp and the last four had popped up in the three days it took me to write this story. He makes it clear that his reviews are not motivated by altruism or a desire to help his community, but simply because he finds the process so enjoyable.
Doing this requires him to process his experiences differently because he has to find an angle about each restaurant he visits and translate his experiences into succinct prose. Hearing him describe it, this approach sounds like an abbreviated version of what I do as a journalist. Vasquez tells me that while reviews appear simple and straightforward, reviewers must still articulate their experiences in narrative form, much like journaling and storytelling.
Wong has developed a distinct style.Write a review. FOLLOW US. How would you like to share your experience?
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Want Yelp for Business Owners? The Poetry Of Yelp: How The Reviews Site Became A Massive Platform For Creativity so I don’t need Yelp to fill that void. she made a commitment to start writing Yelp reviews because she.
Below is the completely guide on how to become a Yelp Elite that I want to share it with my international fellas! From the interior to the set-up on the table, take PHOTOS! I usually take 3 to 5 photos for every review that I’m planning to write. You can write a caption for which food you are eating right before you post the photo.
You want reviews. You want to show off your happy customers and spread the word about what a great business you have. You also want these reviews to be seen. So you list your business on review sites like Yelp, TripAdvisor, Angie’s List, UrbanSpoon, or collect reviews on .
Nov 10, · Every action you try to take on Yelp (messaging, creating a review, etc.) has an "out" feature, in case you intentionally do NOT want to send the 50%(21).