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How does the company face the competition? How does a host country political and international legal environment or trade barrier affect the Malaysian companies in their international marketing activities?
Bagaimana sebuah negara tuan rumah persekitaran politik dan antarabangsa undang-undang atau perdagangan halangan menjejaskan syarikat-syarikat Malaysia dalam aktiviti pemasaran antarabangsa mereka? Bagaimana sebuah negara persekitaran politik dan undang2 antarabangsa memberi kesan kepada syarikat Malaysia dalam aktiviti pemasaran antarabangsa mereka?
SWOT analysis of the company in term of their 4 Ps product, price, promotion and place g. Any others additional information h. References a,b,h — part 1 c — part 2 d — part 3 e — part 4 fathi — part 5 each person choose one to do it n leave a comment which part u all do yea… tq BUS Strategy — T01 Question 1 AirAsia, which is one of the earliest low cost carriers LCC in Asia, has become a LCC since So far, it has expanded its network from Malaysia to Thailand to Singapore, Macau and even the Mainland China in Thus, what are the possible core competencies to ensure that there is quantum leap to success?
The internal analysis on the company below will answer the question. This above average results indicates that the company has been managed well and thus is able to achieve high above-average returns.
The increase in current ratio from 1. In fact, the debt-to-asset ratio in the last 5 years was low and decreasing too. As a matter of fact, init was merely 0.
With such huge reserves and low debt-to-asset ratio, Air Asia is thus capable of generating internal funds to finance any expansion. This in turn helps to create synergy and capability to deliver the full spectrum of low cost carrier business.
Physical Resources Despite having a large fleet of Boeing aircraft for operation, Air Asia still continues to invest heavily. This includes the acquisition of more fuel-efficient aircraft A so that the company can have sufficient capacity to meet the growing needs and demands of their customers as well as to continue to keep its cost low.
Technological Resources Air Asia was the first airline in Southeast Asia to utilize e-ticketing so that traditional travel agents can be bypassed. Human Resources Management Although the employees were not unionized and the salaries offered by the company were below those of its rivals, AirAsia is still able to keep its work force motivated by providing a remuneration policy that is competitive and attractive.
All these efforts not only helped to improve productivity, it also further strengthened employer-employee relationships. In addition, AirAsia is also able to leverage on innovative ideas to derive substantial ancillary revenues from additional services.
In andthe company also won several prestigious awards. Most notably, the International Herald Tribune listed Mr. Tony Fernandez in its Visionaries and Leadership series in AirAsia purchased insurance policies to mitigate pure risk although it is done and operated a bit differently as it adopts an integrated approach risk management that goes beyond the traditional parameters of what is insurable.
For instance, when AirAsia purchases insurance any policies to insure against pure risk, it also makes a conscious effort to acquire them at a much lower rate lower than other LCCs.
AirAsia has little exposure to credit risk as it does not lend money to any external parties. Better still, customers who wish to purchase their air tickets need to make payment almost immediately upon booking. Hence, this eliminates credit risk totally.Air Asia’s organizational structure is rather simple and flat as it involves a group of staff in the company reporting to one manager.
This serves Air Asia well as the business requires a structure with fewer levels of management so as to achieve more consistency and cost reduction. Essay about Airasia. Words Nov 7th, 43 Pages. Show More. PEST Analysis: The Indian Airline Industry A PEST analysis is an analysis of the external macro-environment that affects all firms.
P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment. Host Country. Airasia Weakness; Airasia Weakness. AirAsia also was also must deal with the passenger compensation if there is any delay of flight and it will causes the passenger/customer facing loss.
Related Essays. Operating and Information System: Case Study on Airasia; Host Country Political and Legal Environment Affect of Airasia; 4ps of Ryanair. THE INTERNATIONAL POLITICAL LEGAL ENVIRONMENT THE POLITICAL ENVIRONMENT International marketing activities take place within the political environment of government institutions, political parties and organizations through which a country’s peoples and rulers exercise power.
AirAsia commonly advertises and promotes through the host country newspapers as well as internet website as they are generally cheap. share almost similar 5/5(4).
9 What are the Success factors in AirAsia Absolute Cost Advantage Low cost per from BUSS at University of Malaysia, Pahang AirAsia believes to compete in the airline industry, Moreover the host country political environment will affect the international%(11).